With the rise of psychedelic-assisted therapy and the increasing popularity of microdosing, psychedelic design is undergoing a significant transformation.

Psychedelics have long been associated with stigma and misconceptions–including the visual-heavy funky patterns and colours–but as research uncovers their therapeutic potential, designers are stepping in to reshape perceptions.

Designers can challenge stereotypes, promote education, humanise the psychedelic experience, and support paving the way for their acceptance in mainstream society.

Image: Jimi Hendrix’s Bold As Love album, created by David King.

A Shift in Perception: From Groovy to Wellbeing-Oriented Aesthetics

Traditionally, psychedelic design was characterised by vibrant colors, intricate patterns, and mind-bending visuals. However, with the emergence of psychedelic-assisted therapy and the mainstream acceptance of psychedelics for mental health treatment, designers have embraced a new aesthetic focusing on well-being and healing. Clean lines, calming colour palettes, and minimalist approaches are replacing the bold and chaotic visuals of the past. This shift allows designers to present psychedelics more professionally and approachable, removing the associations with counterculture and emphasising their potential for positive transformation.

The Influence of Research and Pop Culture

The growing body of research supporting the use of psychedelics for mental health issues has played a significant role in shaping public perception. Additionally, popular culture has contributed to the mainstreaming of psychedelics. For instance, the anticipated release of the Netflix docuseries "How to Change Your Mind", based on the book of the same name by Michael Pollan, will possibly lead to a notable increase in interest in psychedelic therapy by this summer.

The Commercial Psychedelics Industry on the Rise

As awareness grows and legal restrictions loosen, the commercial psychedelics industry is poised for exponential growth. Bloomberg wrote that the psychedelic therapeutics market will be worth $ 8.31 billion by 2028. With this anticipated expansion, design studios are proactively conceptualising products and experiences tailored to this evolving market. By creating designs that resonate with mainstream audiences, these studios aim to get a slice of the cake maybe as well but naturally counteract the stigma and position psychedelics as legitimate mental health and personal growth tools.

Design as a Catalyst for Destigmatization

Designers have a unique opportunity to reshape the narrative surrounding psychedelics. By leveraging their creative skills, they can effectively challenge stereotypes, educate the public, and promote responsible use. Through thoughtful and intentional design choices, designers can help shift the perception of psychedelics from illicit substances to therapeutic tools that can potentially transform lives positively.

Conclusion

As psychedelics gain recognition for their therapeutic potential, design is emerging as a powerful tool in destigmatising these substances. By adopting a well-being-oriented aesthetic, drawing inspiration from scientific research, and capitalising on popular culture's influence, designers can shape public perception and encourage informed discussions about the benefits of psychedelics. With the commercial psychedelics industry on the rise, the role of design in destigmatisation becomes even more critical. By creating visually appealing, professional, and informative designs, designers can help pave the way for integrating psychedelics into mainstream mental health treatments.

Can Visual Design Support the Destigmatisation of Psychedelics?